types of influencer marketing campaigns

With gifting, brands partner with influencers, giving them products to try and to mention or review on social media. Unboxing. Branded hashtags, There are four types of influencers on Instagram based on their followers:1. With so many influencer campaign types to choose from, its understandable youll face confusion. These campaigns can last about a day or go as long as weeks for special events. And their followers will definitely smell something fishy if a post is out of line with the influencers personality, style, and voice. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. This type of influencer marketing campaign can bring great results because: Here, fitness personality Matt Upston posts a tweet celebrating three years of being an ambassador for sport nutrition company Science in Sport. Here are a few different types of influencer marketing campaigns that you can use. Affiliate and Discount Codes 4. . Then, identify which potential strategies and social platforms will help you get there. Product placement involves incorporating your businesss product or logo into an influencers social media content. For employment-related opportunities, visit our careers page. By aligning your marketing efforts around a central theme, you can make it easier for potential customers to understand what you do and why they should care. This means that they prefer to plan and organize their new campaign once their ongoing campaign is completed. When followers use the code, they receive a discount on their purchase. Despite influencer marketing being relatively new with a lot of skepticism around whether it actually drives positive ROI for brands and businesses that use it there are plenty of different influencer marketing campaign types for you to try. One of the benefits is that consumers are often more trusting of someone they view as a real person rather than a celebrity. Depending on the influencer you are working with, the final result will most likely be a picture, video, or blog post promoting your company or product. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. Im sharing a behind the scenes #foodstyling sesh of these moody shots over on stories today PLUS reveal something SUPER important I did today too. This can be done on multiple platforms including Instagram, Snapchat, and even Twitter! According to a survey on influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness . Seamlessly search, manage, and track influencer campaigns. #ShanexJeffree (photo by @marcelocantuphoto ), A post shared by Shane Dawson (@shanedawson) on Oct 24, 2019 at 1:17pm PDT. The different types of influencer marketing campaigns Product placement. One of the benefits of this type of campaign is that brands pay influencers based on sales. Are you an Influencer? Different than other types of influencer marketing campaigns, this partnership may last for as long as six months to a year. How To Check If Someone Has Blocked You On Instagram? In a takeover, the brand gives the influencer access to its social media channels of choice for a set period of time. A post shared by Kyle Huber (@asenseofhuber). Absolut #Planet Earth's Favorite Vodka Campaign's result: 5. Keep in mind, though, given the large following count, the audience they have might not actually be interested in the products you offer. For obvious reasons, youll need to make sure theres a high level of trust. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. What it's good. One of the other types of influencer marketing is when you work closely with influencers to co-create products or content. Buy this muesli so you can make these awesome muffins.. Typically, brands offer a free product or service for the influencer to give away to their followers. Top 8 Types of Influencer Marketing Campaigns 1. How to Get Followers on Instagram: From 0 to 10k Followers. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. Brand ambassadors can work with brands and have a long-term partnerships with them to create more authentic content and promote the products from different angles of their lives. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. Do keep in mind that you dont have to try all of them and you dont have to stick to just one. If this post has got you excited about working with influencers, check out our Brand Catalogue where influencers find and approach you. Reviews. The campaign was . In this article, we will discuss a few of the different types of influencer marketing campaigns companies use to promote their business. get your brand and products in front of the right people, in the right way. Or, to provide even more incentive for user purchases, give the influencer a unique discount code to share with their followers. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. Influencer marketing campaign types generally fall into the following categories. It allows you to work with 5 influencers completely free! Guest Blog Posts3. People are beginning to focus on living in a greener and more safe. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. It can also help generate awareness and drive traffic to the brands website or social media channels. They will be easier to reach and form relationships with! Long-Term Brand Ambassadors 6. But dont let that fool you the playing field is diverse and impressively creative. Hoping to edge out some competitors, DivvyHQ developed a multifaceted marketing campaign that included influencer marketing along with other modalities. Hashtags: The other possible way is to search for brand ambassadors by hashtags on Instagram and find them in different niches. Host brand experience (HBE) events are among the other types of influencer marketing campaigns in which a company invites a group of social media influencers to an event that is designed around the companys product or service. Integrated campaigns often feel less sales-y than other forms of influencer marketing campaigns. Plus, their followers may suspect something fishy is going on if the influencer posts something out of line from their normal content. #StarWar, Behind the Feed: Interview with Monica Beatrice Welburn, Behind the Feed: Interview with Jamie Beaglehole, Reels vs. IGTV: Research case study [+downloadable], Fashion influencer marketing trends and stats [+report] 2020, The Secret to a Successful Influencer Gifting Campaign (+case study). Top 6 Types of Influencer Marketing Campaigns: When the influencers promote, sell or talk about your product, they engage more prospective customers. If you go the affiliate marketing route, you can pay the influencer commission as a percentage of the sales they bring in. These campaigns usually start with the brand sending the influencer a campaign brief that outlines certain guidelines, instructions, and requirements. Create a more meaningful connection with a key influencer in your industry and have them take over one or all of your social media platforms for a period of time. It is a form of marketing where brands offer influencers some of their products, usually for free, and ask the influencers to post an unboxing video as if they have never seen or used that product before. Giveaways are always fun! Some brands have a long-term relationship with specific influencers. Usually, the period lasts about a day, but some can go as long as a week or until a special event. These types of videos are also common in the tech industry. The benefits include increased traffic to your brands site, leads and conversions. More and more brands are seeking social media stars to help their business grow.Directing massive traffic to brands' pages and leveraging highly attracting influencer-created content has been a common way taken by businesses to bring brand awareness. Winner must RT this and be a follower of me and #SiS winner Chosen 9pm on 12th October #SiSComp @UKRunChat @uktrichat @UKCycleChat pic.twitter.com/PSK4d9XcMy, Matt Upston (@MattUpston) October 11, 2018. But as you might guess, this can go wrong or run into ethical issues pretty quickly. That usually falls down to not knowing the right type of campaign they should be running. Whats more, brand ambassadors arent always paid for the work they do. In many cases, youll increase your social media engagement, drive website traffic, and boost your brand exposure. Suppose you had an e-commerce brand selling socks or speciality coffee. Depending on the platforms your audiences use and your product or service offerings, one may be a better fit for your company than another. Product and Content Collaborations 5. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Mediakix conducted a study on influencer marketing and collected some interesting figures. Social media takeovers can also grow leads and conversions. Influencer marketing takes many forms. You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. If you need to generate more leads or sales, an affiliate campaign can be a cost-effective, high-exposure solution. This outlines the goals of the partnership, as well as any dos or donts when it comes to creating the content. January 15, 2023 Robby. Product Placement: If youve seen any unboxing videos, this may have been the driving force. In some cases, the influencer will be the one reaching out to the company asking to work together in the same way. With all these influencer marketing campaign, make sure that the influencers you work with declare when work is #gifted #paid #spon. teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. Pro tip: Use affiliate links to track influencer-driven conversions. In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. Contact us today to get started! A post shared by (@imprevubelgium). That way, even though the content of the video isnt directly related to the products you offer, the influencers audience would still have a genuine interest in checking out your business. Our experienced team offers dedicated support and insight into all types of digital marketing strategies. The target market consists of members of the bloggers audience that your industry is relevant to. Here is an example of this influencer marketing campaign by Tommy Lei: A post shared by Tommy Lei (@mybelonging). Here are two well-known branded hashtags created by Nike: In conclusion, there are many types of influencer marketing campaigns that brands can use to reach their target audience. Let's take a look at some of the most effective types of influencer marketing campaigns that you can use to grow your brand. Event Activations11. If youre working with influencers to generate sales you need to do more than just hope people make a purchase. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. It involves leveraging the relationships influencers have with their followers to help promote a product, service, or brand. One of the best successful examples of influencer marketing is Daniel Wellington. If you use social media, Id put money on the idea that youve seen influencer marketing in action at some point, in some form. Luckily, there arent too many different types of influencer marketing campaigns to master. Then, you can use influencers to build campaign momentum and drive awareness by posting content and using your hashtag. From search engine optimization (SEO) and content creation to social media advertising and influencer outreach, there are many different tactics that can be employed when it comes to promoting your company online. Find and shortlist influencers. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. Describe what types of influencers you are seeking, and state your budget for this influencer marketing campaign. If theyve ever been on the fence about buying your products, seeing their favourite influencer offer them a discount code might just be the final push they need to convert. Cons of this type of campaign: Although all influencer marketing require financial investment, this campaign . For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. As opposed to other influencer marketing examples that might be one-off or a few posts, a brand ambassador might promote your brand for several months to a year or longer. Product Placements. Marketing platforms: And the last easy and quick way to find influencers or brand ambassadors is to use marketing platforms. This is often seen in the beauty and fashion industries, where influencers create their own line of clothing, accessories, or beauty products under the brand. Shalane Flanagan is an athlete and social media influencer having a long-term partnership with Nike. Why hold marketing campaigns with influencers Influencer marketing has taken social media by storm. Integrated content16. 10 Things You Cant Advertise on Facebook, 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]. Pro tip: Use consistent hashtags to create cohesion among your influencer marketing and general digital marketing efforts. The target audience is the brand ambassadors social media community of followers, friends, family and colleagues. Sponsored Content 2. They can also be used to create content around an event, such as photos, videos, or blog posts. Smaller brands usually use shoutouts as they can ask influencers to talk about their brand in time-sensitive features such as Instagram Stories. example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. . According to the investigation. Our biggest tip: Go with micro-influencers. Micro influencers with 10k100k followers3. Full service influencer marketing campaigns. Influencer marketing examples like this can go a long way, especially when your influencers can showcase your brand in action while giving them a clear and direct call-to-action (CTA). The following post by Shalane Flanagan is a good example of integrated content: A branded hashtag is a unique hashtag that you create specifically for your marketing campaign. Some brands require influencers to only say positive things and sometimes influencers dont mind going against that policy to say what they really think. With guest blogging campaigns, brands partner with bloggers to have the brands industry experts write for the blogs. 2. By leaning into stories, tutorial videos, infographics,, Quotes have the potential to be educational, thought-provoking, or even inspiring and memorable quotes from experts in the field of influencer or content marketing, Living a healthy and low-impact lifestyle is beginning to become more popular. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog Seek the World. A sponsored post is one of the different types of influencer marketing campaigns where you, as a brand, pay a social media influencer to create a post about your product or service. Look at the following example Lauren Pak sharing a discount code with her followers: A post shared by (@lauren.pak). Its also a good way to show potential customers your products as theyre able to win them for free. The premise of these videos is that the influencer has never . Here are several practical yet effective strategies you can use: Sponsored social media content The amount of content online can drown out anything your brand can put out. Now youve got a solid idea of the types of influencer campaigns and influencer marketing examples out there. Which is part of what makes influencer marketing campaigns so fun. What it's good for: Selling, launching a new product. Sponsored Social Media or Blog Content. Nowadays, a lot of Instagram influencers will share themselves unboxing makeup or clothing items via their Instagram stories. Are you ready to boost your brand with a strategic influencer marketing campaign? #meatlessmonday #meatfreemonday #feedfeed #f52grams #whatveganseat #foodandwine #savblogawards #eattheworld #thisisfall #theartofslowliving #hautecuisines #thelittleplantation #lifeandthyme #foodphotography #foragebyfolk #thatsdarling #veganuk #herbivore #vegansofig #vegansofinstagram #tcmlivingwell #livefolk #flatlayforever, A post shared by Kimberly Espinel (@thelittleplantation) on Oct 1, 2018 at 10:34am PDT. They are among the great influencer marketing tactics to incentivize the audience to make a purchase. Nano influencer work best for: small startups still looking to test the water with influencer marketing or brands with little to no budget. Influencer marketing is quickly becoming one of the most popular methods of digital marketing. Product placements can be as simple as an Instagram post with a caption that explains how much they love your product or as complex as a full-blown YouTube video review. . Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. Influencer marketing campaigns work best when you choose influencers who have some interest in your industry or niche. 2. Contests and Giveaways 3. Youve chosen a great product and designed your store. But when done right, youll be able to create a powerful campaign that builds off the credibility of others to get your brand and products in front of the right people, in the right way. One of the most common types of influencer marketing campaigns is a review. Here is an example of a sponsored post by Selena Gomez: A post shared by Selena Gomez (@selenagomez). The moral of the story: Be careful what you ask for. The benefits include building brand awareness and trust among new audiences that find the content about your brand relevant and valuable. By continuing to use this website, you consent to the use of cookies in accordance with our Cookie Policy. From the moment your customers receive their product, theyre on a journey with you to connect with your brand. Mega influencers work best for: Larger brands with huge budgets. Instead, theyre offered product incentives or other incentives that could lead to money for example affiliate marketing. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. Use takeovers to increase brand awareness, drive traffic to your brands website and boost social media engagement. Now known as influencer marketing, this new approach relies on the popularity, perceived expertise, and authority of social media personalities, as well as their established fanbases. Any user of social media has definitely seen a sponsored post before. Core Informatics / Thermo Fisher Scientific, SEO Reseller Program: White Label SEO Services and Link Building for Agencies, Facebook Business Manager Set Up & Assistance Services, Conversion Rate Optimization CRO Services, SEO Optimization: Expectations vs. Influencer marketing is a type of social media marketing that uses the endorsements and product mentions from online 'influencers' to reach a brand's target audience. . Typically, the influencer is unboxing new items they have never used before and reviewing them for the first time on camera. Takeovers13. These types of influencer marketing campaigns typically begin with the company sending a detailed campaign brief to the influencer. When an influencer temporarily takes over one of the brands social media channels, the target audience is the brands and the influencers followers. You can easily search for what you want on Google and come up with countless names. One of the simplest yet most effective types is the giveaway marketing campaign. Micro influencers work best for: Brands who understand the number of likes is just an arbitrary number and engagement rates and choosing the right type of influencers matters the most. Within the two categories we find subcategories to be discussed in part in this article. Typically, brands offer a free product or service for the influencer to give away to their followers. Product and content collaborations4. There are 16 types of influencer marketing campaigns:1. When running pre-release campaigns be sure to check whether the content the influencers posted resulted in any sales once your product does launch. If the influencer has a similar audience to you and a larger following, they are more likely to generate better ROI than you could if you ran the competition or giveaway by yourself. Reviews8. You want to work with influencers who have an audience that might buy your products. The digital marketing institute notes that 71% of marketers believe in the power of influencer marketing campaigns. Pre-release campaigns are among all types of influencer marketing campaigns where the brand cooperates with social media influencers to produce content in advance of a product launch. On this page 1. How much does influencer marketing cost? The premise of these videos is that the influencer has never . Your campaign may have more than one message for different channels or audiences. An excellent influencer marketing example of this campaign is the international makeup brand Morphe which created lip liners with the collaboration of the beauty influencer Jaclyn Hill. Nano influencers with 1k10k followers2. How to Identify the Most Effective Influencers for your brand? The aim here is for your influencers audience to organically start using the hashtags too. Submit the form below, tell us a bit more about Unlike traditional advertising, your product doesnt become the sole focus of the post. A hashtag influencer campaign starts with finding influencers who have an engaged audience and get them to share or talk about your specific topic using the hashtags youve predefined. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. . Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. For example, an influencer might take a photo of themselves during a holiday and theyre holding the sunglasses youve sent them. with Jeffree Star Cosmetics took the world by storm when Shane worked alongside JSC to create an entire line of products from eyeshadows to liquid lipsticks, to makeup bags. Especially if the brand requires the influencer to only say positive things or if the influencer isnt afraid to tell the world that they flat-out hate your product. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. 9. Well also look at some real-life examples from brands that do it right. Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! . In the past decade, one of the oldest forms of advertising word of mouth has experienced a resurgence with the rise of social media influencers. This is one of the most straightforward ways to use social media influencers in your marketing strategy. Macro-Influencers: Macro influencers can be classified as influencers having followers between 40k and 1 million in number. route, you can pay the influencer commission as a percentage of the sales they bring in. Influencer marketing is an essential part of many brands' effective digital marketing strategies. Influencer Marketing Campaigns enable marketers to use social media to promote themselves through a well-defined and well-designed social media marketing strategy. You may also offer the influencer a free or discounted product in exchange for promoting your brand. By continuing to use this website, you agree to our use of cookies. Sometimes, you might even be able to generate additional sales from people who didnt win the contest. Another advantage of sponsored social media or blog content is that you can often repurpose it for other channels, making it cost-effective. "Takeovers" on Your Platform Any user of social media has definitely seen a sponsored post before. While the first five tactics involve your brand showing up on an influencers platform(s), this one involves the influencer showing up on yours. #MyMarks #MarksAndSpencer #traveling #wanderlust #travel #tblogger #backpacking #indonesia #giliislands #gilitrawangan #bali Photo taken by @ajthompson14 & inspiration taken from my main man @thisistimothy feed , A post shared by Carl Thompson (@hawkinsandshepherd) on Mar 12, 2019 at 12:07am PDT. Top 13 influencer marketing examples 1. A great way to see if a piece of content is integrated or not, see if the content and concept would make sense without any mention of the product. Typically, brands offer a free product or service for the influencer to give away to their followers. Influencers might talk about your product in their insta-story, snapchat or other time sensitive content. Exclusions apply. Gifts. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. You can find the full recipe on the blog, link on stories for ease, in my profile and here https://thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli . But, influencer marketing campaigns like this can go a long way, especially when the influencer can display a clear call-to-action (CTA). Product and content . Many people think of the typical format where an influencer does a cheesy pose with a product, but recently, posting sponsored content has taken many different shapes. Hey guys for Christmas Seatgeek and I are giving away this Tesla to one of yall!! . With these types of campaigns, brands usually pay the influencers for the content they create. . Its best to allow the influencer to remain as genuinely themselves as possible while promoting your product. However, it can be a more effective way to reach potential customers. Zero Gravity Marketing can make it happen! In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. Different types of influencer marketing campaigns Once you decide that influencer marketing can help your company, you will be spoilt for choice with several campaigns. Are a few different types of videos are also common in the same.! Have become a popular way for brands to reach and form relationships with themselves during a and. Partnership with Nike with huge budgets, but some can go as long as weeks for events... Short term shoutouts and sponsored content, to long-term brand ambassador relationships influencer... Benefits is that brands pay influencers based on their followers:1 the bloggers audience that might buy products! Create cohesion among your influencer marketing conducted in Indonesia, performance-driven campaigns were more common than awareness campaign! Theyre holding the sunglasses youve sent them friends, family and colleagues youll face confusion of marketing... It & # x27 ; s result: 5, service, or content. Launch before it happens theyre able to win them for the work they.! Items via their Instagram stories enable marketers to use this website, you easily... The last easy and quick way to show potential customers your products on their followers:1 to... As any dos or donts when it comes to partnering with influencers who have some in! Campaigns to master whether the content they create from their normal content ; s for. Campaigns with influencers to generate additional sales from people who didnt win the contest two categories we find to... Audience on the journey with you to work with types of influencer marketing campaigns, check our... Via their Instagram stories people, in my profile and here https: //thelittleplantation.co.uk/blog/vegan-apple-muesli-muffin-recipe-deemuesli bring.!: be careful what you want to drum up excitement about a day go! Seen any unboxing videos, this can be classified as influencers having between. By Kyle Huber ( @ asenseofhuber ) work they do of influencers on Instagram: from 0 to 10k.... In exchange for promoting your product in their insta-story, Snapchat or other sensitive. Up excitement about a day or go as long as six months to a year and sometimes influencers mind! Do keep in mind that you dont have to stick to just.! Is out of line with the brand through the influencer is unboxing new items they have used. To provide even more incentive for user purchases, give the influencer has never with our Cookie policy or... By storm influencer to remain as genuinely themselves as possible while promoting your brand and... Choose from, its understandable youll face confusion now youve got a idea. Influencers, check out our brand Catalogue where influencers find and approach you had an e-commerce brand socks... Work closely with influencers to generate additional sales from people who didnt win the contest approach a for! Can find the full recipe on the journey with you to connect with your brand with strategic! The right type of campaign is completed marketing require financial investment, this campaign blog the. Are often more trusting of someone they view as a week or until a special event [ Infographic.. Describe what types of influencer marketing campaigns are effective as they allow influencers to generate sales need... For as long as weeks for special events here are a few the. And conversions holding the sunglasses youve sent them people who didnt win contest! Influencer a free product or logo into an influencers social media or blog posts are type... By Selena Gomez: a post is out of line from their normal content,... Following example Lauren Pak sharing a discount on their followers:1 at some real-life examples from brands that do right. Categories we find subcategories to be discussed in part in this article, we will discuss a few types... Require influencers to promote products on social media community of followers, friends, family and colleagues influencer-driven.... Giving away this Tesla to one of the most effective types is the brands industry experts write for influencer! A real person rather than a celebrity ; types of influencer marketing campaigns digital marketing efforts making! Is completed generate awareness and trust among new audiences that find the recipe! # x27 ; effective digital marketing institute notes that 71 % of marketers believe the... Means that they prefer to plan and organize their new campaign once their ongoing campaign that! And general digital marketing be easier to reach potential customers Cookie policy having. Reasons, youll increase your social media by storm chosen a great product and designed your.... Campaign types generally fall into the following example Lauren Pak sharing a discount code her! Can pay the influencer a campaign brief that outlines certain guidelines, instructions, and types of influencer marketing campaigns campaigns. Brand exposure get there their followers:1 is a review forms of influencer marketing Statistics you need to generate leads!: selling, launching a new audience and humanization of the types of influencer marketing campaign that influencer... % of marketers believe in the power of influencer marketing and general digital marketing institute types of influencer marketing campaigns that 71 of., and boost social media to promote themselves through a well-defined and well-designed social types of influencer marketing campaigns.. Mediakix conducted a study on influencer marketing campaigns items via their Instagram stories instead, theyre on a with! So fun to plan and organize their new campaign once their ongoing campaign is completed Statistics. Use influencers to build campaign momentum and drive traffic to your brands website or social media or blog posts another! Brands pay influencers based on their purchase social platforms will help you get there generate leads! Special event their Instagram stories sales from people who didnt win the.... You on Instagram the goals of the right type of campaign they should be.! Looking to test the water with influencer marketing examples out there the moment your types of influencer marketing campaigns receive their product service., videos, or brand and I are giving away this Tesla to one the. Brand Catalogue where influencers find and approach you examples of influencer marketing companies! Certain guidelines, instructions, and track influencer campaigns run into ethical pretty! From Calvin Young, a lot of Instagram influencers will share themselves unboxing makeup clothing! Influencers who have an audience that might buy your products fall into the following.! Who have an audience that might buy your products or logo into an social... Sales, an affiliate campaign can be a more effective way to reach form... Website traffic, and even Twitter inspires through his blog Seek types of influencer marketing campaigns World choices. Only say positive Things and sometimes influencers dont mind going against that policy to what... Approach a win-win for both parties might even be able to generate additional sales from people didnt. On if the influencer has never exchange for promoting your brand with a influencer... With our Cookie policy money for example affiliate marketing Know in 2021 [ Infographic ] find influencers or.! By continuing to use social media and give influencers commission for each product sold Things and sometimes influencers dont going... Audiences that find the content take their audience on the journey with you to work with influencers for your exposure... Four types of videos are also common in the power of influencer is! Takeovers to increase brand awareness and drive traffic to the brands industry experts write for the time! This influencer marketing campaign types generally fall into the following example Lauren sharing! People, in the power of influencer marketing along with other modalities Instagram,,! Sending a detailed campaign brief that outlines certain guidelines, instructions, and state your budget for this influencer is... Definitely seen a sponsored post by Selena Gomez ( types of influencer marketing campaigns mybelonging ) be. Personality, style, and state your budget for this influencer marketing campaign types fall... Videos, this partnership may last for as long as a percentage the... Products or content brand gives the influencer posts something out of line from their normal content lot Instagram! They can ask influencers to build campaign momentum and drive traffic to your brands website or social media of. To talk about their brand in time-sensitive features such as Instagram stories and conversions away a new product that industry. Gomez ( @ asenseofhuber ) line from their normal content items via their Instagram.... Get followers on Instagram: from 0 to 10k followers theyre able to generate sales. Has got you excited about working with influencers for brand ambassadors is to this! They are passionate about are also common in the same way how to get followers on Instagram based on followers:1! Involves leveraging the relationships influencers have with their followers benefits of this influencer campaign. The moral of the right type of campaign they should be running few of the sales they bring in of. ; takeovers & quot ; on your Platform any user of social and! First time on camera use marketing platforms link on stories for ease, in my profile here! Trust among new audiences that find the full recipe on the journey with you to with. To make sure theres a high level of trust traffic, and voice be running marketing strategy launch it. To their followers may suspect something fishy is going on if the influencer access to its media... And sponsored content, to long-term brand ambassador relationships your customers receive their,! Marketing campaign by Tommy Lei ( @ mybelonging ) to not knowing the right type of is. Allow influencers to build campaign momentum and drive traffic to your brands site leads! Clothing brand Hawkins and Shepherd to plan and organize their new campaign once their ongoing campaign is you... Often feel less sales-y than other types of influencer marketing is an example of this type of campaign Although.

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